Leonidas Chatzithomas

Leonidas Chatzithomas serves as an Associate Professor within the Department of Business Administration at the University of Macedonia, holding dual appointments in the Master in Business Administration program (Associate Professor) and Master in Business Analytics and Data Science program (Assistant Professor). His office is located in room 301 (ΗΘ building) with contact number +30 2310 891.684.

His comprehensive teaching portfolio covers critical marketing domains:

• Advertising (ΟΔ0613)
• Customer Relationship Management (MTM0106)
• Event Marketing Management (MTM0206)
• International Marketing (ΟΔ0620)
• Marketing and Social Media Analytics (ΑΕ205)
• Marketing Management (ΔΕ0103)
• Marketing Relations Management (ΟΔ0721)
• Promotion and Advertising (ΔΕ0318)
• Public Relations (ΟΔ0516)

Dr. Chatzithomas' research integrates traditional marketing frameworks with contemporary data-driven methodologies, specializing in digital consumer engagement through social media analytics and cross-cultural marketing strategies. His scholarly output demonstrates significant productivity with 10 authored books, 41 peer-reviewed journal publications, and 34 conference proceedings.

While actively mentoring students in both master's programs, the available documentation does not specify grant funding, doctoral advisees, or laboratory affiliations. His academic contributions remain firmly anchored in advancing practical marketing education through evolving digital landscapes.