Aycin Demir

Aycin Demir is a Senior Lecturer and Course Director for the BSc (Hons) Global Marketing program at Coventry University London, where she leads the teaching team to enhance the student experience and oversees student academic journeys. She is affiliated with the Department of Accounting, Finance and Economics within the Faculty of Business and Law.

Her educational background includes a Master's in Advertising and Marketing from Leeds University (2013), a Bachelor's in Business Administration from TOBB ETU, Ankara, Turkey (2008), and she is currently pursuing a PhD in Management at the University of Southampton, UK. She also holds a PGCert in Associate Fellowship from the University of Southampton (2019).

Aycin's research focuses on digital marketing, data analytics, user experience, consumer attitudes, video marketing, and branding. She is currently leading a research project on The Effects of Prior Brand Attitude, Appraisal, and Emotion on the Success of Viral Video Advertisement. Her expertise spans both academic and market research, with consultancy work for startups and SMEs in Turkey and the UK since 2007.

The analysis of her recent publications reveals a thematic focus on behavioral and psychological aspects of consumer and student behavior, particularly in emotional and decision-making domains. Though her recent work appears in education and psychology conferences, her current teaching and research interests are firmly rooted in digital and global marketing innovations.

Scientific Awards:

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Aycin has been involved in consultancy and research projects with undergraduates, postgraduates, and international researchers. While no specific grants are listed, her ongoing PhD and active research projects suggest continued scholarly engagement. She supervises no named students in the provided text.

There is no mention of specific labs, research centers, or collaborative teams in the provided information.