Lei Guo

Lei Guo serves as an Assistant Professor in the School of Communication within the College of Communication, Fine Arts and Media at the University of Nebraska Omaha, specializing in journalism studies, media effects, digital transformation, journalism careers, political news, and quantitative research methods.

Her research examines how digital media transformations impact journalists' work and well-being, and analyzes political news effects on audience attitudes and political participation through quantitative and mixed-methods approaches. Key findings reveal evolving industry demands:

• Missouri Journalism School: Writing and news judgment remain top required skills despite digital shifts
• Washington Times: Ethics considerations are frequently overlooked in journalist hiring practices
• Harvard Kennedy School Shorenstein Center: Journalism job ads increasingly demand marketing expertise and specific personality traits