Arthur Santana

Arthur Santana is an Associate Professor in the Department of Journalism and Media Studies at San Diego State University. His research examines digital journalism transformations, particularly focusing on online reader engagement dynamics, social media commenting behaviors, and evolving journalistic practices in digital spaces.

Santana investigates how personality traits and platform designs influence discourse quality in news comment communities, with significant work analyzing incivility patterns and identity disclosure effects. His recent research explores pandemic-era podcasting innovations and attention economics in interpretative journalism.

Publications demonstrate consistent focus on political communication dimensions, including electoral social media strategies and ideological moderation in online deliberation. His methodological approaches combine content analysis, experimental designs, and audience studies to advance understanding of digital news ecosystems.