Komal Karani

Komal Karani, Ph.D., is an Associate Professor at Lamar University, specializing in business education. She teaches BBA and MBA programs and has a strong background in marketing and consumer behavior research. Her academic journey includes a Ph.D. from Drexel University, an MBA from ML Sukhadia University, and a B.S. from the University of Rajasthan.

Dr. Karani's research focuses on brand loyalty, consumer forgiveness, media influence, and marketing strategies. Notable works include studies on regional brand origin effects, elderly consumer behavior, and media's impact on housing values. She received the University Merit Award in 2015 for her contributions.

Her career highlights include transitioning from a five-year distribution career to academia after completing her Ph.D. in 2010. She emphasizes the importance of perseverance in learning and shares a passion for traveling, having visited four continents and three oceans.