Alexander Kull

Alexander Kull is a Lecturer in the Marketing department at the Paul Merage School of Business, University of California, Irvine. His academic work bridges consumer behavior and strategic management, with a focus on brand relationships and corporate responsibility.

Education:

• PhD, University of South Florida
• MBA, Gonzaga University
• BBA, summa cum laude, Gonzaga University

Dr. Kull's research centers on the psychological and strategic dimensions of branding, particularly how authenticity, emotional attachment, and corporate social responsibility influence consumer-brand relationships. His work integrates insights from marketing, psychology, and ethics to understand modern branding challenges in global and digital contexts.

His recent publications explore themes such as brand authenticity in digital environments, the impact of CSR on brand loyalty, and cross-cultural branding strategies. These works reflect a consistent focus on the evolving dynamics of consumer trust and brand equity in complex market landscapes.

Scientific Awards:

• No awards listed in the provided text.

Dr. Kull regularly presents his research at international business conferences and contributes to scholarly discourse in marketing and business ethics. He does not have any listed advisees or grants in the available information.

He maintains an active academic presence and is affiliated with the Marketing group at the Merage School, contributing to both teaching and research in marketing strategy and consumer behavior.