Dongjun Rew

Dongjun Rew is an Assistant Professor of Marketing in the School of Business at Colorado Mesa University. He teaches undergraduate and graduate-level courses including Principles of Marketing, Consumer Behavior, Digital Marketing, Marketing Research, and Marketing Strategy.

His educational background includes:

• PhD in Business Administration (Marketing concentration) – The University of Texas Rio Grande Valley
• MS in Statistics – Washington State University
• MBA in Business Administration – Dankook University, S. Korea
• BS in Economics – Washington State University
• BBA in Business Administration – Dankook University, S. Korea

Dr. Rew’s research focuses on consumer behavior in service contexts, using quantitative methods to explore relationships between satisfaction, attitude, repurchase intention, and loyalty. Key topics include brand loyalty in the sharing economy, service productivity and quality impact on customer satisfaction, and consumer decision-making processes through brain imaging analysis. His methodological expertise in statistics supports rigorous empirical research in marketing science.

While no publications are listed in the provided text, his research trajectory suggests strong engagement with consumer psychology, service marketing, and data-driven behavioral analysis.

He has not been mentioned to have received any scientific awards.

Dr. Rew emphasizes interactive, two-way communication in teaching, aiming to build strong relationships with students and encourage them to expand their comfort zones. He is passionate about outdoor activities such as saltwater and freshwater fishing, hiking, and camping, often enjoying these with his family.