Kenneth Qua

Kenneth Qua serves as a Teaching and Research Associate at Vienna University of Economics and Business (WU), where he is actively engaged with the Digital Ecosystems research team. His academic foundation combines business strategy with behavioral sciences, positioning him at the intersection of digital transformation and organizational innovation.

His educational background includes:

• MSc in Strategy, Innovation and Management Control, Vienna University of Economics and Business (2020)
• BSc in Psychology and Marketing, Singapore Management University (2017)

Mr. Qua's research centers on digital business ecosystems, examining how platform dynamics drive strategic innovation and value creation. His work within the Digital Ecosystems team investigates the psychological and structural factors influencing digital adoption, competitive positioning in networked markets, and the management of innovation pipelines within complex technological environments. This interdisciplinary approach bridges marketing theory with strategic management frameworks to address contemporary challenges in digital commerce.

As an academic contributor, he maintains an active research profile with publications accessible through WU's PURE repository, reflecting ongoing scholarly engagement in digital strategy domains. His teaching responsibilities support the university's business education mission through practical applications of innovation management concepts.