Ruhai Wu

Ruhai Wu is a tenured Associate Professor of Marketing at McMaster University's DeGroote School of Business. He holds a B.Sc. and M.Sc. in Finance from Tsinghua University, and an M.A. and Ph.D. in Economics from the University of Texas at Austin. His research focuses on retail and industrial marketing strategies, including pricing, advertising, channel relationships, and platform management in digital ecosystems. He has been awarded grants from SSHRC and NSERC for projects analyzing sharing economies, mobile marketing, and social commerce.

Dr. Wu's teaching portfolio includes courses on Digital Marketing, Marketing Management, and Marketing Research Methodology at both undergraduate and graduate levels. He actively supervises doctoral students and has published in top-tier journals such as the Journal of Retailing, Journal of Business Research, and Electronic Markets.

His research explores platform governance, network effects, and online consumer behavior using game-theoretical models. Recent work examines live-stream shopping trends, cross-platform competition, and seller review manipulation. Dr. Wu has contributed to scholarly discussions on emerging digital marketing strategies and their societal impacts through media features and industry collaborations.