Kenneth Hartung

Kenneth Hartung, MBA, is an Instructor and Lecturer in the Marketing Department at the University of Louisville’s College of Business since 2014. He teaches courses on Professional Relationship Selling, Strategic Sales Leadership, and Consultative Sales. Hartung played a pivotal role in establishing the Undergraduate Certificate in Sales (2023) available to all undergraduate students. Previously, he served as Executive Director of Ohio University’s Ralph and Luci Schey Sales Centre (2003–2014), where he oversaw sales education for 250+ students and was named Schey Professor of Sales in 2007. His industry experience spans 20 years in sales and marketing, 8 years in supply chain management, and 2 years in corporate planning. He holds an MBA and BBA in Marketing from Ohio University.

Education:

• MBA in Marketing, Ohio University
• BBA in Marketing, Ohio University

Research Focus: Consumer perception in retailing and dual brand strategies, sales education formalization, and leadership development.

Recognition:

• Student Champion Award (2023)
• Repeated Faculty Favorite Nomination (2015–2022)

Professional Contributions: Championed sales education initiatives at both University of Louisville and Ohio University, integrating industry expertise into academic programs.