Kendrick W Brunson

Kendrick W. Brunson is an Online Adjunct Professor in the Marketing Department at Liberty University's School of Business. He teaches undergraduate and graduate Marketing courses and serves as a dissertation chair for Marketing DBA candidates. With over 33 years of professional experience, he has held leadership roles in business, education, and the military, including 16.5 years in Sales/Marketing at GTE/Verizon Communications before retiring in 2003.

Education:

• Doctor of Business Administration (Marketing Specialization), Northcentral University (2010)
• Master of Business Administration, Wake Forest University (1983)
• Bachelor of Arts in Speech/Drama, Carson-Newman College (1972)

Research interests include brand loyalty in higher education institutions, customer satisfaction measurement, and the adoption of electronic textbooks in academic settings. His work explores how marketing strategies and technology adoption impact educational outcomes and industry practices.

His two peer-reviewed articles focus on customized satisfaction surveys for educational branding and the potential of digital textbooks. Though no scientific awards are noted, his contributions highlight practical applications of marketing principles in education.

Dr. Brunson advises doctoral candidates in Marketing and has extensive industry experience, blending academic rigor with real-world business expertise. No labs or collaborative teams are explicitly mentioned in his profile.