Karine PICOT-COUPEY

Karine Picot-Coupey is a Professor of Marketing at the Rennes School of Business (IGR-IAE), University of Rennes. She holds significant administrative responsibilities including being the Director of the Franco-Japanese Center for Management and Coordinator of mobility programs for Japan. Her academic career spans over 15 years with continuous research contributions in retailing and consumer behavior.

Professor Picot-Coupey's research focuses on internationalization of retail networks, growth strategies of retail chains, and omni-channel retailing. Her work examines how retailers expand internationally, adopt new formats like pop-up stores and shop-in-shops, and transition to digital and omni-channel strategies. She investigates consumer behavior in physical and digital retail environments, particularly how smartphones influence shopping experiences and productivity.

Her recent publications demonstrate a clear trend toward digital transformation in retail, with increasing focus on live streaming shopping, phygital experiences, and the impact of digitalization on physical stores. The research spans multiple countries and contexts, showing her international perspective on retail innovations. Her work bridges theoretical frameworks with practical retail applications, often collaborating with industry partners.

• 2018: Prix E. Thil x Fédération du Commerce Associé du meilleur ouvrage en distribution

Professor Picot-Coupey has supervised numerous doctoral students, with recent theses examining topics like phygital shopping value, healthy food packaging perception, and smartphone impacts on shopping experiences. She leads significant research contracts including 'Physical shopping value in a digitalized setting' since 2017 and participates in projects related to regional branding and mobile payment systems. Her industry collaborations include work with Direct Optic on omni-channel strategy and Presstalis on mobile applications.

She actively contributes to academic communities through editorial roles, conference organization, and participation in scientific committees for major retailing and marketing conferences across Europe.