Dany VYT

Dany VYT is an Associate Professor at IGR-IAE Rennes (University of Rennes 1), specializing in retail marketing and geomarketing. Her research examines brand assortment policies, retail network performance, and consumer convenience in click-and-collect and omni-channel settings.

• Research Interests: Retail Marketing, Geomarketing, Brand Assortment Policies, Consumer Behavior, Retail Network Efficiency.
• Recent Trends: Focus on digital convenience in omni-channel retailing, spatial dimensions of consumer benefits, and performance measurement using DEA methodology.

• Scientific Awards:
  • 2019 Best merchandising book award from Fédération du Commerce Coopératif et Associé for 'From category management to customer experience.'
• Teaching Roles: Geomarketing, Multi-Dimensional Data Analysis, Retail Management, and Strategic Marketing at Master's and continuing education levels.
• Administrative Roles: Elected to the Scientific Council of IGR-IAE (since 2020), Commission for Education and University Life (since 2020), and program director for Master Marketing et Vente since 2016.