Elodie HURE

Elodie HURE is a faculty member at Rennes School of Business, currently serving as Dean for Programmes (since September 2024). She holds an Associate Professor rank in the Marketing Academic Area. Previously, she served as Associate Dean for Accreditations (2022–2024) and Associate Dean for Programmes (2021–2022). Her academic background includes a PhD in Marketing from IGR-IAE Rennes (2012), focusing on cross-channel grocery shopping behavior.

Her research interests center on retailing, consumer behavior, and omni-channel commerce strategies. Notable contributions include studies on omni-channel shopping value, mobile applications in retail, and multi-channel integration. She has published in journals like Journal of Business Research and International Journal of Retail and Distribution Management.

Dr. HURE has received prestigious awards, including the Stanley C. Hollander Award (2013) and the Prix Académique de la recherche en Management (2019). She has led research projects funded by AMS-AFM, focusing on omni-channel strategies and consumer experiences.