K. Sivakumar

K. Sivakumar ("Siva") is a Professor of Marketing and Chair of the Department of Marketing at Lehigh University's College of Business. He holds the Arthur C. Tauck, Jr. Chair in International Marketing and Logistics and has led the department since 2005 (with a six-year hiatus until 2018). His career spans academic leadership, research, and teaching excellence.

• Ph.D. in Marketing, Syracuse University
• Mechanical Engineering, PSG College of Technology, Madras University, India
• Master's in Rural Management, Institute of Rural Management, India

Siva's research focuses on globalization, innovation, pricing, services, and supply chains. His work has been published in top journals like the Journal of Marketing and Journal of Service Research, with summaries featured in the Harvard Business Review. He has served as Associate Editor for the Journal of Business Research since 2016 and held leadership roles in the AMA and PDMA.

• Donald Lehmann Award (AMA)
• Best Services Article Award (AMA)
• Martin J. Whitman Distinguished Ph.D. Alumni Award (Syracuse University)
• Alpha Kappa Psi Doctoral Dissertation Award (AMS)
• Outstanding Reviewer Award (JAoMS)
• MBA Excellence in Teaching Award (Lehigh University)

As Secretary of the Faculty and College of Business Secretary at Lehigh since 2015, he contributes to institutional governance. His professional background includes managerial roles at India's National Dairy Development Board, where he worked on transformative initiatives like "Operation Flood" and "White Revolution," which elevated India to the world's largest milk producer.