Cong Feng

Cong Feng is an Associate Professor of Marketing at the School of Business Administration, University of Mississippi, where he also serves as the Johnson Family Foundation Chair of Business and Departmental Ph.D. Program Coordinator. He holds a Ph.D. in Marketing from Syracuse University and an M.S. in Economics from Lehigh University.

• Ph.D. in Marketing, Syracuse University (2017)
• M.S. in Economics, Lehigh University (2012)
• B.Econ. in Finance and Banking, Shenzhen University (2010)

His research spans empirical marketing strategy, retailing, sales management, and top management teams, with a focus on data-driven insights and strategic implications. Recent publications explore corporate culture and CSR, CIO structural power, gender leadership in retail, and sales innovation, often employing empirical methods and cross-sector analyses.

Notable awards include the 2025-2027 Isom Fellowship for gender-related research, Outstanding Junior Researcher recognition at the University of Mississippi, and competitive fellowships from the AMA-Sheth Doctoral Consortium and ISMS Doctoral Consortium. He has also received teaching honors and research grants.

Cong Feng teaches Marketing Policy and Strategy (undergraduate), Retailing and E-Commerce (graduate), and Doctoral Seminar in Marketing, with a focus on empirical methods and strategic applications.