Ankit Anand

Dr. Ankit Anand is an Assistant Professor of Marketing at the Rawls College of Business, Texas Tech University. He holds a PhD in Marketing from Georgia State University and an Integrated Masters in Applied Mathematics from the University of Hyderabad. His research focuses on strategic marketing, marketing-finance interfaces, sustainability, and quantitative analytics in retail and organizational contexts.

Dr. Anand's publications explore innovation impact, retailer profitability, B2B research methodologies, and organizational reputation. His work consistently addresses market dynamics through econometric modeling and strategic frameworks, with recent emphasis on higher education funding mechanisms and global organizational behavior.

Awards & Honors:

• Texas Tech Alumni Association New Faculty Award (2024)
• Multiple doctoral consortium fellowships (AMA-Sheth, ISMS, AIM-AMA)
• Teaching Excellence recognitions from Georgia State University

He teaches courses in Marketing Research, Analytics, and Data-Driven Sales Strategies, maintaining high student evaluation scores (4.2-4.5/5.0). Dr. Anand serves on departmental committees including Scholarships and Faculty Search, while reviewing for leading marketing journals.