Eric Fang

Eric Fang is a Professor of Marketing at Lehigh University, holding the Iacocca Chair. He previously served as Assistant Professor (2008-2012), Associate Professor (2012-2016), and Professor & James Tower Fellow (2016-2020) at the University of Illinois at Urbana-Champaign. His research spans digital marketing strategy in data-rich environments, international business, and related subfields.

• Key research themes include online community dynamics, digital advertising, platform ecosystems, and cross-border business strategies
• Collaborations with Alibaba, Tencent, JD, and Netease highlight industry relevance

Scientific Recognition:

• Ranked 9th worldwide (2007-2017) for publications in top marketing journals
• Best Paper Awards: Journal of Marketing, Journal of Retailing, AMA Service Track
• Honored as MSI Young Scholar (2011) and AMA Varadarajan Award recipient (2015)

Featured in Economist and Advertising Age for impactful research.