John D Branch

John D Branch is a Clinical Associate Professor of Business Administration at the Stephen M Ross School of Business, University of Michigan, and Associate Director of the Center for Russian, East European, & Eurasian Studies. He holds a Research Fellowship at the William Davidson Institute and serves as Co-Director of the Yaffe Digital Media Initiative. With a PhD from the University of Cambridge and extensive international experience, he teaches marketing, international business, and executive education. His research focuses on digital marketing, higher education globalization, and transnational business strategies. He has authored/co-authored multiple books on education and marketing, including *Contemporary Issues in Digital Marketing* and *The Globalisation of Higher Education*. His work spans over 40 countries, emphasizing EU-funded development projects in post-Soviet states and cross-cultural management training.

Education: B.E.Sc. (University of Western Ontario), MBA (University of New Brunswick), MAEd (Washington University), PhD (Cambridge), EdD (University of Michigan), DProf (Middlesex University).

Research interests include international business strategy, digital marketing innovation, and the globalisation of education systems. He has advised organizations like Anheuser-Busch and Nestlé, and his recent studies explore post-pandemic business operations and virtual learning models.