John Bredican

John Bredican is a Senior Lecturer in Marketing (Education) at King's Business School, King's College London. With over 20 years of professional experience spanning creative writing, broadcasting, recording studio management, podcasting, and management consulting, his career bridges academia and industry. He teaches undergraduate and postgraduate modules including Principles of Marketing, Consumer Behavior, and Marketing Communications.

Education:

• Bachelor of Arts in History and English Literature (Victoria University of Wellington, New Zealand)
• Master of Business Administration and Master of Business Informatics (Rotterdam School of Management, Erasmus University, Netherlands)
• Doctor of Philosophy, Industrial Economics and Management (Royal Institute of Technology, Sweden)

Research interests focus on marketing strategy, digital transformation in organizations, and educational practices. Notable research includes studies on student well-being in higher education and frameworks for service-sales ambidexterity in businesses. His work often addresses contemporary challenges in marketing and leadership.

No scientific awards are listed, and there is no information provided regarding grants or student advising activities. His professional address is at Bush House, Strand Campus in London.