Jo Jenkinson

Dr. Jo Jenkinson is a Reader and Deputy Head at the Manchester Fashion Institute (Manchester Metropolitan University). Her work bridges fashion education, industry collaboration, and youth studies. She holds a PhD (2023), BA (Hons) in Fashion Design & Technology (1993), and a PGCert in Academic Practice. Her research focuses on fashion, gender, youth identity, and material culture, with projects like Portrait Youth and Locating Menswear. She has contributed to industry through roles at River Island, Ted Baker, and her luxury brand Avelon. Awards include Senior Fellow status (HEA, 2019) and an IFFTI Prize (2019).

Key roles include external examining at Nottingham Trent, Falmouth, and other institutions, and steering committee membership with the British Fashion Council. She supervises PhD students exploring topics like Gothic fashion, luxury consumption, and sustainable frameworks for SMEs. Her grants include AHRC funding (£34k) for menswear research and ESRC support for youth identity workshops.