Jisu Huh

Dr. Jisu Huh serves as Associate Dean for Research & Graduate Programs at the University of Minnesota's College of Liberal Arts and holds the Raymond O. Mithun Endowed Chair in Advertising at the Hubbard School of Journalism & Mass Communication. Her interdisciplinary work bridges computational methods with advertising research to examine societal impacts of digital marketing.

Education:

• Ph.D. in Mass Communication, University of Georgia (2003)
• M.A. in Journalism & Mass Communication, University of Georgia (2000)
• B.A. in Mass Communication, Korea University (1994)

Research Focus: Huh pioneers computational advertising through AI-driven analysis of social media, virtual influencers, and consumer trust dynamics. Her work examines privacy-acceptance tradeoffs in personalized advertising, emotion-driven information diffusion during crises like pandemics, and trust-based rumor refutation strategies. Current projects explore healthcare advertising effects and AI's transformative role in marketing.

Publication Trends: Recent work (2023-2025) reveals three dominant threads: (1) AI/ML applications in ad research (virtual influencer analysis, skepticism detection datasets), (2) crisis communication dynamics during health emergencies, and (3) ethical frameworks for generative AI in advertising. Her computational methodology integrates NLP, social network analysis, and large-scale behavioral data.

Leadership: As Past President of the American Academy of Advertising and Editor-in-Chief of the Journal of Advertising, Huh shapes field standards. She directs the Minnesota Computational Advertising Lab (MCAL), fostering cross-departmental collaboration between journalism and computer science faculty/students on cutting-edge advertising technology research.