Jiae Kim

Jiae Kim serves as a Visiting Assistant Professor in the Department of Marketing & Logistics at The Ohio State University's Max M. Fisher College of Business, having joined after previously holding a visiting position at Indiana University's Department of Statistics.

Education

• PhD, The Ohio State University, 2020

Research Focus
Her scholarly work centers on statistical learning methodologies with specialized expertise in classification systems, dimension reduction techniques, non-linear kernel-based classification, and their practical applications in quantitative marketing research. She actively bridges advanced statistical theory with real-world marketing analytics challenges through methodological innovation.

Teaching Portfolio

• BUSML 4210 - Advanced Market Research and Analytics: Covers survey design, sampling methodologies, attitude measurement, perceptual mapping, market segmentation, conjoint analysis, and customer satisfaction measurement
• BUSOBA 3333 - Business Analytics: Applied Prescriptive Analytics: Focuses on translating model parameters into data-driven business decisions

Awards Recognition
No scientific awards or honors were documented in the source materials.

Professional Activities
While specific student advising details and research grants remain unreported in the available documentation, her academic profile demonstrates active engagement in marketing analytics education and statistical methodology development within the business school context.