Mingyung Kim

Mingyung Kim is an Assistant Professor of Marketing at the Max M. Fisher College of Business, Ohio State University. They specialize in developing novel extensions of statistical and machine learning methods to address marketing challenges, including issues arising from new data types and regulations.

• Ph.D. in Marketing from The Wharton School, University of Pennsylvania
• M.A. in Statistics from University of California, Berkeley
• B.B.A. and B.A. in Applied Statistics from Yonsei University

Research focuses on methodological innovations in marketing analytics, statistical modeling, and data-driven decision-making. Their work emphasizes problem formulation, research design, and advanced data analysis techniques.

They teach BUSML 4202 - Marketing Research, covering research design, data collection methods, and analysis techniques.