Roger Bailey

Roger Bailey is a Clinical Associate Professor at The Ohio State University's Max M. Fisher College of Business, holding a courtesy appointment in the Department of Engineering Education. His academic career spans roles in teaching and research, focusing on integrating classical and behavioral economics with modern modeling techniques for pricing and product design. He teaches undergraduate, graduate, and executive education courses in marketing research, pricing, business analytics, and applied economics.

• Education: Ph.D. in Economics (Vanderbilt University, 2013), M.S. in Mathematics (Northern Arizona University, 2006), B.S. in Mathematics (Northern Arizona University, 2004)

Roger’s research emphasizes prescriptive models for pricing and product design, leveraging economic theory and behavioral insights. His expertise also extends to market analysis, customer value, and AI applications in marketing. He has received multiple teaching awards for his contributions to courses like MBA 6243 (Organizations, Markets and Management), BUSML 6243 (Managerial Economics), and BUSML 7207 (Pricing Strategy).

As Associate Dean of Executive Education and Centers, he bridges academic rigor with practical executive training, focusing on market research, optimal pricing, and economic forecasting. His work integrates ethical considerations, case studies, and professional experience to enhance managerial decision-making.