Jan KLEIN

Jan KLEIN is an Associate Professor of Digital Marketing at IÉSEG School of Management in France. His academic career includes roles as Assistant Professor at Tilburg School of Economics and Management (2017-2023) and adjunct faculty positions at Aalto University and Management Center Innsbruck. He holds a Ph.D. in Marketing from the European Business School (2015), an MBA from KATZ Business School (USA), and a Master's in Automotive Management.

His research focuses on Digital Marketing, Service Innovation, and Customer Experience, particularly in omnichannel environments and B2B contexts. Notable contributions include studies on technology-enabled personalization, blockchain applications in sharing economies, and customer journey analysis in digital media. His work bridges academic rigor with practical insights for retail and service industries.

Dr. Klein has been recognized with numerous teaching awards, including multiple Excellence in Teaching Awards from Tilburg University (2017-2021) and the Arnd Schikowsky Award (2013). His publications span leading journals like the Journal of Service Research and Industrial Marketing Management. He actively engages in executive education through Aalto University and other institutions.

His research emphasizes measurable customer experience frameworks and the strategic use of emerging technologies. Current projects explore the integration of big data analytics in customer journey mapping and the impact of blockchain on trust in peer-to-peer markets.