About
Helen Cocco is Assistant Professor at IÉSEG School of Management specializing in omnichannel retailing and customer experience design.
Research focuses on:
- Seamless shopping journey design
- Omnichannel integration strategies
- Consumer behavior across channels
- Retail innovation during disruptions
Publications analyze channel integration mechanisms and retailer adaptations during COVID-19, developing typologies of omnichannel activities. Research demonstrates consistent focus on consumer experience dimensions across physical/digital touchpoints.
Teaches marketing management, retail strategy, and omnichannel customer experience courses across bachelor, master and executive programs.
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