About
James Bennett is a Professor and Associate Pro Vice Chancellor (Creative Industries) at Royal Holloway, University of London. He leads major national initiatives including the £85M CoSTAR National Lab (UK's largest creative industries R&D effort) and StoryFutures Academy, pioneering immersive storytelling and metaverse technologies. His work spans collaborations with institutions like Pinewood Studios, BBC, and Meta, focusing on digital media innovation and public service broadcasting.
- Former Head of Media Arts (2014–2017)
- Editor of Celebrity Studies Journal
- Principal Investigator on AHRC-funded multiplatform broadcasting projects
Research interests include television production cultures, celebrity studies, and the intersection of technology with creative industries. His recent projects address AI-driven media inclusion, environmental behavior change via AR, and decentralized VR systems.
Key grants include £12M UKRI doctoral training in AI for digital media inclusion and the StoryFutures China partnership. Supervised over £85M in cross-sector funding from AHRC/EPSRC/DCMS.
Labs/Teams: CoSTAR National Lab, StoryFutures Strategic Business Unit, Virtual Reality Hubs Network.
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