JAVIER CASANOVES BOIX

Javier Casanoves Boix is a PartTime Lecturer at the Faculty of Economics, Universitat de València, affiliated with the Department of Marketing and Market Research. He is associated with the POMA Research Group on Brand and Positioning, focusing his academic work on brand equity in higher education contexts.

• Education: Doctorate in Marketing and Market Research from Universitat de València (2016), with a dissertation titled "El capital de marca en la educación superior: Los agentes implicados, público versus privado" (Brand Capital in Higher Education: Involved Agents, Public vs Private).

Research Interests: Javier’s work centers on Marketing, particularly Brand Management and Positioning strategies within higher education. His research emphasizes the comparative dynamics of public and private institutions in brand equity development.

Collaboration and Supervision: His doctoral thesis was supervised by Dr. Natalia Vila López and Dr. Inés Küster Boluda. No explicit student advising or grant information is available in the provided text.