MARIA ASUNCION HERNANDEZ FERNANDEZ

Maria Asunción Hernández Fernández is an Associate Professor at the Universitat de València, affiliated with the Faculty of Economics and the Department of Marketing and Market Research. She actively contributes to multiple research groups, including MarkAp (Applied Marketing into Consumer Behaviour), eMARKETING Research Group in eMARKETING, and POMA Research Group on Brand and Positioning.

Education:

• Doctorate, Universitat de València (2007) – Thesis: El contrato internacional de hosting, supervised by Dr. José Luis Iglesias Buhigues.
• Doctorate, Universitat de València (2015) – Thesis: Factores que influyen en la compra y consumo de bebidas alcohol vs. no alcohol, supervised by Dr. Natalia Vila López and Dr. Inés Küster Boluda.

Her research focuses on marketing and consumer behavior, with particular emphasis on beverage consumption patterns, digital marketing strategies, brand positioning, and online consumer engagement. Her work bridges theoretical marketing models with applied behavioral insights.

While no recent articles are listed in the provided text, her research affiliations suggest strong activity in digital marketing, consumer decision-making, and brand equity development.

Scientific Awards:

• No awards mentioned in the provided text.

She has supervised doctoral theses as a co-advisor and has been involved in academic mentoring, though no formal list of advisees is provided. There is no mention of research grants or funding in the text. Her academic service includes contributions to collaborative research within structured research groups at the university.

Labs and Research Teams:

• MarkAp – Applied Marketing into Consumer Behaviour
• eMARKETING – Research group in eMARKETING
• POMA – Research Group on Brand and Positioning