Mario Alguacil Jimenez

Mario Alguacil Jimenez is a full-time Professor at the Universitat de València, affiliated with the School of Physical Education and Sport Sciences and the Department of Physical Education and Sport. He is a member of the Sport Management and Innovation Research Group (SMIrg).

Educational Background:

• PhD in Physical Education and Sport from Universitat de València (2017), thesis: "Análisis de la percepción de marca y su relación con el rendimiento percibido en servicios deportivos: comparación entre público y privado"
• PhD in Physical Education and Sport from Universitat Jaume I (2020), thesis: "Relación entre la imagen de marca y el comportamiento de los usuarios de servicios deportivos"

His research focuses on sport management, brand perception in sports, and user behavior in sports services, with an emphasis on innovation in sports business models.