Ivan Ho

Ivan Ho is a Lecturer in the Department of Marketing at Macquarie University, specializing in AI technologies' impact on consumer behavior and service innovation. His research focuses on human-AI collaboration, frontline service robotics, and ethical AI deployment. He teaches marketing technologies including generative AI and digital ethics.

Education: PhD and dual Bachelor's degrees in Marketing and Psychology from Monash University. Active in research projects such as 'Human and Robot Service Collaboration' and 'Empathetic Capacity in Human-Robot Interaction.'

Key interests include consumer trust in AI systems, service robotics integration, and responsible AI design. Collaborates with institutions globally on service innovation and tourism marketing.

Affiliated with the Ethics and Agency Research Centre. Projects emphasize goal orientations in technology adoption and perceived fit in destination choice.