Stephanie van de Sanden

Stephanie van de Sanden is a Lecturer and Researcher at the Emerging Technology for Business department of the Centre for Economic Transformation at Amsterdam University of Applied Sciences. Her work focuses on the integration of AI-driven social robots in retail environments, exploring their impact on customer satisfaction, behavioral insights, and service innovation.

• Department: Emerging Technology for Business
• University: Amsterdam University of Applied Sciences

Her research interests center on Social Robotics, Artificial Intelligence, and Retail Technology, with a focus on human-robot interaction and personalized marketing strategies.

Recent publications analyze the novelty effect of humanoid robots in stores, the role of perceived fit in customer satisfaction, and practical implementations of AI-powered social robots. Key themes include consumer psychology, ethical AI, and technological adoption in commercial spaces.

She has organized the Social Robot Symposium (2024) and supervised student theses on topics like customer behavior analysis and service robotics. Collaborations with academics such as T. Verhagen and K. Hindriks highlight her role in interdisciplinary retail innovation studies.