Ivan Fedorenko

Ivan Fedorenko is an Assistant Professor in the Department of Marketing at California State University, East Bay (CSUEB). His work focuses on marketing strategy, consumer behavior, and digital marketing innovations. He holds an email address ivan.fedorenko@csueastbay.edu and his office is located at VBT 425.

Research interests include the strategic use of secrecy in marketing, value co-creation in crowdsourcing environments, brand management in the era of fake news, and parental perceptions of media content appropriateness. His 2023 work synthesizes two decades of secrecy research, while earlier studies explore how secrecy impacts consumer psychology and brand custodianship.

Publications span topics from financial education in digital platforms (2017) to the role of identity in crowdsourcing initiatives (2017). No specific awards or grants are highlighted in the provided materials.

Teaching responsibilities include marketing courses, though specific classes are not listed. No information about academic advising or lab affiliations is available in the current profile.