Anouk de Regt

Dr. Anouk de Regt serves as an Assistant Professor in the Entrepreneurship Section of the Department of Economics at Utrecht University's Faculty of Law, Economics and Governance. Her academic career bridges marketing, technology, and consumer behavior with particular expertise in emerging digital technologies and their business applications.

Anouk's research focuses on narrowing the gap between people and technology through consumer-centered insights. Her work investigates how consumers and stakeholders interact with digital technologies and brand touchpoints, examining how these interactions shape value perceptions and behaviors. Specific research domains include immersive digital technology applications, AI in business practices, voice-activated commerce, fake news diffusion on social media, synthetic advertising manipulation, and social media influencer dynamics. Her multidisciplinary background (marketing/media-technology/psychology) informs her mixed-methods research approach that translates data into actionable business intelligence.

Analysis of Dr. de Regt's publication trajectory reveals evolving research interests that consistently examine human-technology interaction in commercial contexts. Her recent work (2023-2025) shows growing emphasis on generative AI applications in advertising and financial influencer impacts, while maintaining focus on digital marketing fundamentals. Earlier publications established her expertise in virtual reality marketing (2019-2021) and digital misinformation (2020), demonstrating how these technologies reshape consumer-brand relationships. Her highly cited work on virtual reality marketing has influenced both academic discourse and industry practice.

Dr. de Regt's research has gained significant academic traction with multiple publications accumulating over 100 Mendeley readers. Several papers have been referenced in Wikipedia pages, picked up by news outlets, and cited in policy sources, indicating practical relevance beyond academia. Her 2020 paper on health-related fake news has received policy citations, while her work on generative AI in advertising has sparked industry discussion.

Though specific teaching details aren't provided in available materials, her position as Assistant Professor suggests active involvement in undergraduate and graduate education, likely focused on digital marketing, consumer behavior, and entrepreneurship. Her research on educational topics like crib sheet usage indicates potential interest in pedagogical innovation and student learning experiences.