Lan Wu

Lan Wu is a Professor in the Department of Marketing at California State University, East Bay (CSUEB). Her work focuses on consumer behavior, branding strategies, and cross-cultural marketing. She holds a prominent role in advancing research methodologies in marketing and business education.

Her research interests span linguistic analysis of advertising, ethical branding, and gender dynamics in consumer markets. Notable studies include investigations into color television adoption in rural China and the psychological impact of brand names.

Professor Wu has published extensively on topics ranging from service quality comparisons across economies to the pedagogy of persuasive business writing. Her recent work emphasizes optimizing online education modalities for business students.

She has advised no listed students and has not received publicly noted scientific awards. Her professional activities include contributing to academic journals like the International Marketing Review and maintaining a CV accessible via her faculty profile.

Lan Wu's office is located in VBT 323, and she can be reached at lan.wu@csueastbay.edu. She was not teaching during summer 2025.