Helena Kraff

Helena Kraff is a Lecturer and Program Manager for the Embedded Design Master's program at the University of Gothenburg, where she explores design's role in organizational transformation toward sustainability. She coordinates transdisciplinary research projects focused on participatory processes in tourism development.

Her research examines power dynamics in collaborative processes, with specific interests in:

• Agonistic participation frameworks
• Time as power factor in design
• Inclusive tourism in multicultural societies
• Digitalization's impact on destination development

She has led projects investigating tourism's role in labor market integration and multicultural place development, producing policy recommendations and methodological tools for inclusive practices.