Emma Björner

Dr. Emma Björner is a Researcher in Marketing at the University of Gothenburg's Department of Business Administration (School of Business, Economics, and Law). She specializes in sustainable place and destination branding, focusing on co-creation, digitalization, and food systems. She holds a PhD in Business Administration from Stockholm University and has held roles including Senior Lecturer at Lund University and Sustainability Consultant.

Her research explores urban governance in Chinese mega-cities, digital festival engagement, and sustainable tourism. She coordinates Eutopia’s Tourism & Experiences network and develops tourism initiatives in southwest Sweden’s blue economy. Key projects include evaluating Gothenburg’s destination development and analyzing Halland’s food systems and rural entrepreneurship.

Publications span city branding, global urban strategies, and cultural representation. She is affiliated with the Centre for Tourism and the Centre for Consumption Research at Gothenburg.