Eva Maria Jernsand

Eva Maria Jernsand is Senior Lecturer in Business Administration, focusing on participatory approaches to tourism development and place branding.

Research examines:

• Participatory methods for inclusive destination development
• Sustainable tourism innovation models
• Community engagement in post-colonial contexts
• Maritime tourism ecosystems

Her transdisciplinary work includes a major project in Kisumu, Kenya collaborating with local communities on ecotourism development. Current research investigates innovation arenas for maritime tourism in Bohuslän, supported by EU funding.

She developed the spiral model of tourism experience innovation integrating marketing and design perspectives.