Olga Rauhut Kompaniets

Olga Rauhut Kompaniets is a Senior Lecturer and researcher at Halmstad University's School of Business, Innovation and Sustainability. She holds a PhD in marketing and serves as Program Director for the International Marketing Program. Her work focuses on place branding, tourism marketing, and social media strategies for destinations, with particular expertise in Nordic place branding and Swedish wine tourism. She has been actively involved in organizing the 2023 International Place Branding Association (IPBA) conference and is a reviewer for top journals like Place Branding and Public Diplomacy and Journal of Place Management and Development. Olga advises on sustainable destination development, emphasizing resident engagement and community-driven initiatives. Her research highlights the role of social media and AI in modern place marketing, as well as the challenges of branding peripheral regions.

• Education: PhD in Marketing (2012), Doctor of Economics (noted in texts)
• Key Roles: Course coordinator, examiner, and lecturer in marketing courses.
• Professional Activities: Serves as a board member for the International Place Branding Association (IPBA), contributed to Halmstad's city branding strategy, and published extensively on Nordic sustainability practices.

Research Interests: Olga's work bridges academia and practice, focusing on:

• Place branding in crisis scenarios
• Social media's impact on destination marketing
• Wine tourism and sustainable agricultural branding
• Rural vs urban place marketing strategies

Recent Trends in Publications: Recent articles emphasize AI applications in Nordic city branding, crisis resilience strategies, and the role of circular economy principles in sustainable urban development. She also explores innovative methods for measuring place marketing effectiveness and the integration of cultural heritage through events like wine festivals.

Grants and Collaborations: Collaborates with regional governments and NGOs on projects like Halmstad's 'Nature Hosts' sustainability campaign and the 'Turista hemma' initiative to boost local pride. Engages in cross-border studies comparing Swedish and Polish wine marketing practices.

Labs/Teams: Active in the University's Entrepreneurship and Sustainability research clusters, contributing to the 'Smart Cities and Communities' focus area. Leads the International Marketing Program's curriculum development.