Helen Watts

Dr Helen Watts is a Principal Lecturer and Deputy Head of School at the University of Worcester's Business School. With expertise in occupational and consumer psychology, she teaches marketing, consumer behavior, and research methods.

• PhD in Consumer Psychology
• PGCert in Learning and Teaching in Higher Education
• MSc in Occupational Psychology
• BSc in Psychology

Research Focus: Helen investigates decision-making and behavioral patterns through:

• MoD-funded studies on leadership/coaching in armed forces
• Customer retention prediction models
• Entrepreneurial personality analysis
• Big data applications in business contexts
• Public health research on loneliness interventions

Professional Contributions:

• Chartered Psychologist (BPS)
• Former HR consultancy work in selection/assessment
• Community engagement via public talks and media interviews