About
Hankyul Bae is a Researcher at the Carlson School of Management, University of Minnesota, focusing on how multicultural experiences shape consumer behavior through cognitive flexibility.
Research interests include:
- Consumer behavior and cross-cultural influences
- Cognitive flexibility in marketplace decisions
- Consumer preferences and culturally mixed offerings
- Interplay between culture, cognition, and well-being
- Emotion and motivation in multicultural consumption
Education:
- M.S. in Sport Management (2018), Seoul National University
- B.A. in German Language and Literature (2016), Seoul National University
Teaching & Recognition:
- Instructor for Principles of Marketing (sole and co-instructor)
- Recipient of the Ph.D. Student Excellence in Teaching Award
- Supported courses in Brand Management, Marketing Research, Strategy, and Buyer Behavior
Contact: Email bae00030@umn.edu for inquiries.
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