Young Han Bae

Young Han Bae is an Associate Professor of Marketing at Penn State Greater Allegheny, part of Pennsylvania State University. His research focuses on market dynamics, consumer packaged goods, cross-cultural branding, and the impact of corporate social responsibility (CSR). He actively contributes to the United Nations Sustainable Development Goals through his work. His expertise includes weather sensitivity analysis, power law applications in market share rankings, and cross-cultural parasocial acculturation effects on branding.

His research has explored topics such as the relationship between marketing capabilities and corporate financial performance, sharing behaviors on social media platforms, and the role of CSR in stakeholder trust. Collaborations have spanned international contexts, particularly in host country branding and acculturation studies. Despite no listed awards, his work has garnered significant reader attention on platforms like Mendeley and PlumX.