Bryce Pyrah

Bryce Pyrah is an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. His research explores marketing's role in addressing societal inequalities, particularly how these disparities influence consumer decision-making. He employs experimental methods alongside marketplace data analysis in his studies.

• Education: PhD in Business Administration (Marketing) from University of Iowa (2025), BS in Marketing from Brigham Young University (2019)

His work has been published in top-tier journals such as Journal of Consumer Research and Journal of Marketing Research, focusing on topics like psychological entitlement in consumer behavior and the impact of slang in marketing communication. He currently teaches in the Marketing department and maintains an active research agenda at the intersection of behavioral economics and social impact.

Contact: pyrah001@umn.edu | Office: CSOM 3-161 | Phone: 612-626-9170