Stephen He

Dr. Stephen He is an Assistant Professor of Marketing at the University of Texas at San Antonio (UTSA), affiliated with the Alvarez College of Business. He holds a Ph.D. in Marketing from the Scheller College of Business at Georgia Institute of Technology.

His research focuses on consumer decision processes in digital marketplaces, particularly examining how new technologies and communication methods influence purchasing behaviors. Key areas include the impact of word-of-mouth marketing, consumer psychology in tech-driven environments, and the dynamics of peer influence in enterprise platforms.

His work has been published in top-tier journals such as the Journal of Marketing Research and Journal of Consumer Research, and has been supported by the Marketing Science Institute, the Sloan Foundation, and the Society for Consumer Psychology.

Recent research highlights include analyzing how exposure to 'cuteness' affects risk-seeking behavior and studying peer influence mechanisms in digital workplace platforms.