Guang Lu

Dr. Guang Lu is a Lecturer at the Lucerne School of Business, affiliated with the Institute of Communication and Marketing (IKM) and its CC Communication & Marketing Technologies division. He holds a Ph.D. in Energy Science and Engineering from ETH Zurich (2016), an M.Sc. in Mechatronics from Southeast University (2010), and a B.Sc. in Mechanical Design from Southeast University (2007). His work bridges computational mechanics, marketing technologies, and AI-driven solutions for societal challenges.

Dr. Lu’s research focuses on AI applications in elder care (e.g., emotion-aware chatbots), NLP for corporate culture analysis, and sustainability in e-commerce. He has pioneered studies on sharing economy dynamics, algorithmic nudging for eco-friendly consumer behavior, and greenwashing detection via ESG report analysis. His technical expertise spans computational fluid dynamics, granular mechanics (e.g., rockfall simulations), and multimodal emotion recognition systems.

His career includes roles as a Computational Mechanics Engineer at WSL SLF (2017–2019), Researcher/Teaching Assistant at ETH Zurich (2010–2016), and Engineer at Southeast University’s Robotics Center (2007–2010). He has published over 39 peer-reviewed articles, with recent work emphasizing AI ethics in elder care technology and data-driven marketing strategies.

Dr. Lu collaborates with industry partners like GPTW Switzerland AG and has conducted projects on corporate culture assessment, chatbot localization for German-speaking elderly populations, and algorithmic solutions for sustainable consumer choices. His research often integrates interdisciplinary methods, merging natural language processing with engineering systems to address modern business and societal challenges.