Jens Haarmann

Dr. Jens Haarmann is a Senior Lecturer & Researcher for Product Management at the Centre of Product Management within the School of Management and Law at Zurich University of Applied Sciences (ZHAW). With a focus on Product-Market Fit Evaluation in Early-Stage Innovation, he contributes to HealthTech, MedTech, and digital transformation research through applied projects and publications.

• PhD in Corporate Finance (University of Zurich, 2003-2005)
• MSc in Business & Economics (University of Zurich, 2001-2003)
• MBA Exchange (McMaster University, Canada, 2000-2001)

His research bridges behavioral design, product-market fit analysis, and business development. Recent projects include AI-based Dental Imaging Software, Digital Health Applications for Cardiac Rehabilitation, and Smart Dust Applications in Product Lifecycle Management. Publications span topics like digital twins, chatbot acceptance in healthcare, and emotional customer engagement.

Key article trends highlight cross-disciplinary work in HealthTech innovation (2020-2024), with emphasis on market validation, consumer behavior, and digital transformation in healthcare and insurance sectors. Subfields include AI diagnostics, medical device development, and omnichannel marketing strategies.

Professional experience includes leadership roles at Zurich Health (Founder, 2014-2017), Phonak Inc. (Product Manager, 2011-2014), and Johnson & Johnson Medical (Business Unit Manager, 2005-2010). He leads the MSc HealthTech Summer School and CAS Health Care Marketing programs at ZHAW.