Felicia Lassk

Felicia Lassk is a Professor of Marketing at Northeastern University, specializing in sales management and organizational behavior. She holds a PhD in Marketing from the University of South Florida, an MBA in Marketing Research from Southern Illinois University, and a BS in Business Administration from the University of Florida. Her research focuses on emotional intelligence, sales creativity, customer orientation, and salesforce dynamics. Key contributions include studies on team creativity, the role of emotional intelligence in sales settings, and the impact of collaborative cultures in healthcare environments.

Dr. Lassk has presented at major conferences such as the World Marketing Congress and the Academy of Marketing Science, addressing topics like cultural intelligence in sales relationships and patient-centric collaboration in emergency departments. She serves on editorial review boards for the Journal of Personal Selling and Sales Management and the Sales Review, and has held leadership roles in organizations like the American Marketing Association.

Her work bridges academic research and industry practice, with notable grants including Northeastern University’s Tier 1 funding (2012-2013) and the Direct Selling Education Foundation Grant (2006). Her teaching emphasizes marketing research and professional selling methodologies, incorporating innovative pedagogical approaches like team-based learning in flipped classroom environments.