Michael Rodriguez

Michael Rodriguez is an Assistant Professor in the Department of Marketing and Supply Chain Management at the College of Business, East Carolina University. He is also a Fellow at the Twilley Academy of Sales Leadership, contributing to one of the nation's top-ranked sales programs.

His research focuses on sales strategy, artificial intelligence in B2B sales, customer relationship management (CRM), and technology-driven marketing innovation. With over 25 peer-reviewed publications, his work appears in leading journals such as the Journal of Business Research, Industrial Marketing Management, and Journal of Personal Selling and Sales Management.

His recent publications reveal a strong trend toward the integration of Generative AI and data analytics in sales processes, emphasizing automation, personalization, and performance optimization in B2B environments. His research bridges academic rigor with practical applications in digital transformation.

Scientific Awards:

• Outstanding Dissertation Award (Stevens Institute of Technology)
• Best Paper in Special Issue – Journal of Marketing Analytics

Advising & Grants:
While specific advisees are not listed, Dr. Rodriguez has designed and led nationally recognized sales programs, indicating active mentorship and curriculum development. His consulting work with IBM, Salesforce, and Oracle suggests industry collaboration and potential grant-funded or sponsored research initiatives focused on cutting-edge sales technologies.

Labs & Teams:
He is actively involved with the Twilley Academy of Sales Leadership, where he contributes to training the next generation of sales professionals through evidence-based, industry-aligned programs.