Eric Swan

Eric Swan serves as a Clinical Assistant Professor at Baylor University, with office location in the Foster Business and Innovation building (Room 220.15) in Waco, Texas. His work bridges business theory with healthcare innovation through the Hankamer School of Business context, though specific departmental affiliation remains unstated in available materials.

Dr. Swan's research program critically examines digital health service ecosystems through service-dominant logic frameworks. He investigates value co-creation processes in telemedicine adoption, patient responses to exogenous shocks in healthcare, and omni-channel touchpoint integration across B2C/C2C continua. His scholarship consistently addresses how artificial intelligence transforms healthcare delivery models while prioritizing patient perceptions and consumer behavior dynamics in digital health transformations.

Analysis of his 2018-2024 publications reveals three dominant trajectories: (1) AI-driven value co-creation mechanisms in healthcare systems, (2) anticipatory consumer assessment during digital health service disruptions, and (3) cross-channel information flow optimization in healthcare marketing. These threads collectively advance understanding of how digital natives engage with telemedicine and social health causes through integrated technological touchpoints.

Scientific awards: No honors, fellowships, or medals were documented in source materials.

Academic advising and research funding: No information regarding graduate students, doctoral committees, or external research grants was provided in available documentation. His scholarly output suggests active collaboration within digital health research networks, though specific team structures remain unreported.